Roger Selbert | Our Extraordinary Future

To plan for the future, you need an idea of what it's going to look like when you get there. That's what Roger provides. His keynotes can be tailored to your industry or future competitive environment... YOUR TREND ANALYST: Roger is one of the best-known and most respected trend experts in the U.S. His 30-year track record as a business futurist is unequaled. Roger was corporate futurist at Security Pacific National Bank during the 1980s (“The Forward-Looking Bank”!). He served as an internal consultant to all departments. He has since that time been an independent author, speaker and consultant to a wide range of companies in a wide spectrum of industries. Roger is also a Senior Fellow of the La Jolla Institute. Roger holds Masters and Ph.D. degrees in International Relations from the University of Southern California, where he was a Fulbright scholar, Haynes fellow and European Commission grantee. He earned his undergraduate degree in history from Bowdoin College and also attended the University of Copenhagen in Denmark. His intellectual curiosity has always been driven to determine the difference between trends and fads, and between structural and cyclical change. One of his earliest scenarios, written in the early 1980s, envisioned a future in which everyone, everywhere would be looking at screens all of the time, doing everything: education, entertainment, communication, shopping and buying — and being connected to everyone and everything else. Good call, Roger. Roger can do the same sort of “future audit” for your company, product or market. Are you preparing for the correct future? Don’t just extrapolate! Combine the elements of vision and Foresee! SPEAKING: Tailoring his speech to your industry and competitive environment, Dr. Roger Selbert provides timely information about economic, social and business trends that affect your company today and in the future. Since research is his specialty, he can work with virtually any industry. For example, Roger addressed A consortium of community colleges on how to thrive in the age of disruption. Top clients of an international shipping company on trends in international trade and shipping. A major furniture retailer on the need to combine its in-store and online environments. A national organization of car wash owners on how to increase sales and profits. Roger’s presentations are informative, entertaining, and impactful. He will work with you to develop the message you want delivered. CONSULTING: How can you best look into the future to plan for your organization’s or company’s next step? Bring Dr. Roger Selbert into your envisioning process. Roger conducts research, provides market analysis, and advises on strategic planning processes for a wide range of industries. The future includes the things that will change, the things that won’t, and then, the choices you make. The things that will change include External forces outside of your control (political, economic, social, demographic) Technology (the tools at your disposal) The rules of the “games” you are expected to master Competitive disruptions (rivals don’t stand still!) The things that won’t change – continuity – include human nature (great strategies are dependent on human implementation; the biggest challenges are so often how to manage human resources); and, importantly, the cycles of life (products, services, industries). The choices you have to make involve how to adapt, respond, anticipate, prepare and act. This is the process by which you identify and exploit opportunities. As conditions change, you must be responsive and flexible, and change your perceptions, attitudes, approaches, and strategies. The only certain future is the one you create! Let Roger help guide you into a powerful future. How Dr. Selbert Can Help You Recent consulting projects include research and presentation … to a major metropolitan region’s chamber of commerce on how to spur economic development, business growth, and job growth. … to a large investment house on the future of a technology industry it is funding. … to an economic development consortium on what types of educational and vocational reform they need to be championing. Roger also has expertise in consumer and retailing trends. As publisher of “Integrated Retailing,” he was one of the first to advise retailers that the future belongs to those who combine online and in-store environments. His clients have included national and international consumer product companies, for whom he has conducted both primary research (surveys and focus groups), and secondary research (reviewing already published findings). Roger summarizes and interprets results to guide growth strategies (hence the name!). Roger has also served as a media spokesperson in national PR campaigns, using his research on consumer trends to support his client companies’ product positioning.


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